In the case of single image, or sponsored content ads, most images on LinkedIn are 1080 x 1080 pixels, with an aspect ratio of 1:1, or square.įor video ads, LinkedIn recommends it be 1080 x 1920, with an aspect ratio of 9:16 for vertical videos, and 1920 x 1080 with aspect ratio of 16:9, for landscape. While LinkedIn allows our ads to take many different shapes and sizes, it’s always best practice to stick to the “standard” or most used LinkedIn ad sizes. When creating a sponsored content ad, you can choose from:Ĭheck out all the ad specs you need to know below, when uploading your single image ads. They can be used for any of LinkedIn’s ad objectives, including brand awareness, website visits, engagement, lead generation, website conversions, and job applicants. These ads display on the LinkedIn feed of your target audience.
Make sure that you’re using the characters allotted to really sell your USP and hit the highlights of your amazing product to go along with your stand-out image or video! Sponsored Content Ads Regardless of your choice in media, you’ll need to also create a text headline and description to go along with your LinkedIn ad. While the most popular ad types are single image and video, or what LinkedIn calls “sponsored content”, you can also create sponsored message ads, text and dynamic ads, and lead gen forms. There are many different ad formats and types of media that you can use. What are the Specs for a LinkedIn Ad?īefore you set up your campaign, make sure that your assets are created to LinkedIn specifications, for the best results. We’re going to walk you through all the LinkedIn ads specs. So, if you have a B2B business that you’re looking to advertise, you’ve come to the right place.
And when it comes to target audience segmentation by company information or job role, LinkedIn is unparalleled. What makes LinkedIn such a perfect place to advertise B2B lies in its network – its audience is 100% business-focused, many with purchasing power. LinkedIn allows you to advertise through images, lead forms, video, and more, where only your creativity is the limit – all within LinkedIn specs and guidelines, of course. In other words, getting caught scrolling your LinkedIn feed at your desk wouldn’t garner a look from your colleague, like checking Instagram might. Unlike other social platforms that are geared toward the masses, businesses included, LinkedIn is strictly professional. If your target audience is B2B, LinkedIn is the best place to promote your business.
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